During our yearly “Praia Limpia” (Beach Clean-Up) Initiative, we travel to nearby beaches, together with our employees, their families and kids from local schools, to collect plastic which we then send to a recycling facility. Since it is not easy to draw the attention of everyone who would like to participate in such actions, we often use services of agencies such as The Marketing Heaven, which in most cases results in a good response of citizens willing to help. “Our yearly Beach Clean-Up initiative gives us the opportunity to educate employees, their families and the local community on the importance of reducing and recycling waste, while doing our part to relieve the weight of the tourist season on local beaches.”, says Primal Group Chairman & CEO Anthony J. Archer.

Over the course of this year we were able to collect a total of 10,707 polyethylene bottles.