If you want to become a billionaire, you must first help a billion people.

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With an investment strategy that stretches beyond just financial return, we forge a path in the world that helps people, protects the planet and generates profit.

Primal Group strives to create real value by shaping the new era of sustainability in order to provide benefits for all. By addressing the fundamental needs of mankind, the objective is to generate long-term and competitive returns alongside a positive global impact. One grand global challenge exists within agriculture, food production and sustaining a global population facing exponential growth at a time of severe arable land degradation and steadying crop yields.

One great solution in agriculture is the neem tree. Referred to by the United Nations as the Tree of the 21^st Century, this marvelous tree is set to transform from an underdeveloped gift of nature to a powerful and globally utilized resource.

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