Does Good CSR Improve Profitability?
Shareholder value is a result, not a strategy.
Jack Welch, Former Chairman and CEO of General Electric (2009)
“Dont be evil. We believe strongly that in the long term, we will be better served as shareholders and in all other ways by a company that does good things for the world even if we forget some short term gains.”
Google (2004)
To seek approval from customers, employees and their peers and businesses cannot ignore this topic. Whatever sector they are engaged in (and especially in controversial ones such as oil and gas, fast food, autos, mining or tech) they are expected to lay out and comply with a set of specific guidelines that will satisfy the increasing demands of the market-place.…